Continuous monitoring and development of an online store is important, as errors related to functions and content immediately affect customer conversion and increase negative customer feedback. When bugs and shortcomings are reacted to quickly, or in the best case, proactively, the damage can be minimized and the results of the operation maximized.

When online shopping expands into new territories, localization is often overlooked. Many companies simply copy the original online store and operating model and publish it as is, assuming that what works in their main market area will also work in other countries. However, this is not the case, as even neighboring countries can have major differences in, for example, customer preferences for payment and delivery methods, customer communication styles, and regulations and laws related to online shopping. Ignoring these issues reduces sales, causes dissatisfaction among customers, and can, in the worst case, lead to sanctions by the authorities.

The entry into force of the EU General Data Protection Regulation (GDPR) in spring 2018 prompted companies to review their operations and has significantly improved the protection and control of personal data. We take compliance with laws and regulations very seriously, and always take into account both local and international requirements in our operations.

Many companies are not familiar with the local laws and regulations of another country, which can lead to major problems. For example, did you know that advertising alcoholic beverages with an alcohol content of more than 22% is prohibited in Finland, and this also applies to the sale of related products of these alcohol brands? Or did you know that using the word “free” in marketing is prohibited in Finland if receiving the “free” benefit requires the purchase of another product or service?

Our team knows the requirements of Finnish online shopping and customers, and we are happy to make this know-how available to your company.